Building a company culture, especially in the IT industry, is challenging especially when your team is spread across different locations. As a remote team, there are ways to build a culture despite the lack of physical presence. Working around how to make a team “work” online is now a reality that everyone must embrace. Thus, here are a few tips you can learn:

Understand cultural differences

To start understanding a culture, one must look into language differences. Language is one of the most important factor why people communicate with each other. Since, people don’t have the same language spoken, we must also learn ways on how to communicate with them through, talking slowly and clearly and not raising your voice. Having different languages could be difficult but if you know how to be creative dealing with it then it won’t be hard for you to understand others.


For example, if you are working with a team of developers and designers from the Philippines, make sure they understand what you are talking about. Filipinos are skilled workers and good English speakers however, it doesn’t mean they would immediately understand everything you say. Avoid using slang words, jargons or common idioms. For non-native English speakers, it might be misinterpreted.

Be transparent with your team

Being transparent in a remote team could be a tough one. Using modern tools to communicate and collaborate with your team could be a great help in building transparency with them. By using different and effective tools, this will help your remote team to be effective and efficient in connecting with them especially in sharing very important information. Other way of having transparency with your team is through sharing of successes and challenges, a major factor in increasing their motivation to strive harder in their work roles and for the success of the whole team.

Communicate to your team’s purpose and passion

One way of building a strong culture in a remote team is knowing what are the goals and dreams of each employee or team members. This will also help the team know who have the sense of passion and purpose in doing their different roles. By knowing their goals and dreams, it would be easier for you to share ideas that could help the team’s future success.


In working and managing with different teams, you will understand the variety of cultural elements of your team that will help you discover how much your global team members have in common. By finding ways to focus on common goals and values of the team, there is a greater chances for the success in managing cultural differences. Here are some software tools you can use to manage your remote team –

Be true to your core values

One great factor is building culture in a remote team is having core values and being true to them. True core values are considered as a guiding light of the team. They are considered as the heart of the organization since they are the most important thing that a team must have in order to have a sense of passion and purpose with your co team members. These core values will also guide you in achieving milestones and will help you in facing challenges together with your whole team.

Embrace the power of feedback

Best employee is considered as one of the asset of a company or organization must have. Giving your employees different benefits is not just the reason why they are still engaging with the team but it’s all about communication. Feedback loop are more than just company benefits, they are important for retaining and developing top talent in the organization and a mutual form of communication, in which both parties must be fully engaged. Communication really matters especially in a remote team, this will create an energizing and healthy environment that is considered as the foundation of employee engagement.


Put a team effort to build company culture that works for all remote team members

Building company culture is not easy, it will need a lot of time and effort. Failing to devote time and energy into building a company culture you can be proud of will leave you a company culture you accept, or worse, dislike. Building a team’s culture is a constant work in progress. Allocate time to fostering you company culture, in order for your team to be able to recognize and follow it, take time to explain it in every way you can.

One of the most satisfying task you can take on is to build an outstanding company culture. By creating a great company culture, you will attract the best workers, increases overall retention, improves employee’s performance and lower costs. Building a great company culture is a continuous process. It will need a lot of time and effort to make it happen. The top management and their subordinate should also have enough time to communicate and collaborate with each other for the continuous success of the company’s culture they already build.



Culture is a big part at Bootyard. Before working with entrepreneurs, we take time to get to know them, what they are passionate about and what their goal is for building their startup.

We are Ruby on Rails web development company who developed software applications for startups since 2011. If you need developers or designers to build your MVP, send us an email at