Skip to content

5 Reasons Recommend Ruby on Rails for startups

Twitter, Shopify, Crunchbase, Groupon, Bloomberg.

Why are these some startup companies choose to use Ruby on Rails in building their products?

Rails is a framework that was built in order to design and develop web apps and essential to have a high level of structure over a very polished programming language: Ruby.

Ruby can be a short and confusing programming language and web app code, but it has given an enjoyment to many developers and coders in doing their different projects. With RoR framework developers and other tech people will have an ability to help the power of Ruby to actively and directly generate well built and high quality web applications using other different programming languages and technologies like CSS and HTML files.

Ruby on Rails is already a mature product. Using this framework in building your web applications give you lots of advantages over using Ruby by itself.

So let us take a look some reasons why startup companies uses RoR and get some idea in building your future web application.

1.) An easy to Learn Language and Framework

Rails are said to be easier to learn than other programming languages because of its simple use of English-like-syntax and and common language. Rails is easier to read which help developers or programmer keep away from a very time-consuming task of writing out comments or help text. Rails is definitely good for beginners since it is easier to learn than other languages as the language is very easy to understand and you can get learnings right and ultimately, you won’t need to spend much time in understanding syntax rules and complex terms.

2.) Faster Development, Faster Iteration Rails development is fast

Ruby on Rails  gives a strong infrastructure that would take time and energy to generate from scratch. So it will fasten the development time since you only spend a little time in configuring files for set-up. Many startup companies are using Rails these days because of using convention over configuration approach, wherein it enables developers to an easy and quick development process while maintaining the base software requirements.

 3.) Rails has a strong focus on Automated Testing

Testing is one of the method and basis in building a strong web application. The Ruby community has a tough culture of developers and programmers writing tests for their code. These tests are the lines of code that are essential in ensuring that the other lines of codes are working in a right way. The concept of code testing could be unclear for those non developers. In tech world, as any software projects grow, it becomes uneasy to keep updated of all the rules and requirements. The code bugs could affect or could damage to your business, this is one reason why automated testing is essential.

testing (1)

Photo by symu / CC BY

  4.) Rails is a RESTful Architecture

What is a Restful Architecture?

– resources being manipulated using a common set of verbs: HTTP methods are the commonly seen case – the distinguished Create, Retrieve, Update, Delete becomes POST, GET, PUT, and DELETE. 

When the applications use this architecture they are known as RESTful applications. The architecture has proved to be known choice for creating Web Services. Rest is essential because of its simplicity and concept. Rails, as a framework, is naturally RESTful and makes creating a REST API an easy one. A REST API defines a set of functions which developers can perform requests and receive responses via HTTP protocol such as GET and POST. 

5.) Rails is Secure

There are lot of ways to hack a website and the Rails team consistently implements new security features to keep Rails apps secure. Aside from the advantage of saving developer time, setting security at the framework level helps to safeguard that security measures get sufficient attention, which is essential if the developer don’t have much experience with web security concepts. Rails is are not just a secure framework, but it has support from a big global community who are always releasing updates in order to keep it as secure as possible.

secure (1)

Photo by PICOL / CC BY  




Convinced to build your app on Ruby on Rails? Hire an experienced team that will help you build and scale your app. At Bootyard, we have been building and designing Ruby on Rails applications since 2011. If you have an idea in mind, send us an email at

Why you should build your web startup using Ruby on Rails

Ruby on Rails framework is considered as one of the most talk about framework nowadays. Most of the startup companies uses Rails because they believe that this is a well-supported and flexible framework that would fit for their team. Twitter is one the successful and very known app that uses Ruby on Rails in building their website.

In this article, you’ll learn more about the benefits of using Ruby on Rails for your business and motivate you to establish your own startup using Ruby on Rails.

Ruby on Rails is Time-efficient

time efficient (2)

Many startup companies are having a hard time choosing the best framework that their team should use. But with the help of RoR, they realized that this is the best choice that would fit for their startup team.

Most startup companies uses Ruby on Rails since it is considered as the fastest way in developing web applications. As stated by Ruby Garage  on one of their blog post, “Ruby on Rails contains a lot of ready-made plugins and modules that gives the developer the easy way in writing the code of the app that they are building. Ruby on Rails has also proven that they’re building web applications 30 to 40% faster than teams using other frameworks and programming languages.”

Ruby on Rails is Cost-effective

cost effective image

Some of the startup companies are experiencing problems during the development process of their projects due to time and money. But by using Ruby on Rails, it could help to save money, since it is an open source of framework and 100% free. This is the one big advantage why this framework is the top choice for a startup team. Another reason is the RoR framework contains selection of gems which help RoR developers create an quality output without sacrificing a lot of their time and effort in the development process. 

Ruby on Rails is about Quality

quality (1)

Every startup company is really trying their best to produce high quality projects or output without bugs and issues that could disappoint their future end-users. Ruby on Rails framework develops a 0% bugs in the development process. They also have the Minitest tool that is built into the Rails core that is used in comprehensive testing that gives them a lot of essential features. RoR is also encouraging to use Test driven development (TDD) approach- is a software development process that relies on the repetition of a very short development cycle and Behavior driven development  (BDD) approach- is a software development process that emerged from test driven development. Through using these two approaches, this will be a great advantage for them in making sure that they are producing the high quality output for their different clients.

Ruby on Rails is Scalable

scalabale (1)

In building your IT startup, you must also consider your output’s scalability. Scalability is the capacity to increase your output or services under an expanding workload. One main goal of a mobile application is to get lot of visitors. This the reason why startup companies should be ready and make sure that their website can accommodate with all the visitors that they need to attract.

Here are some list of successful startups that are using Ruby on Rails:

  • Codecademy — an online learning platform for beginner level programming tutorials
  • Freshdesk — a customer relations startup based out of India
  • Github — collaborative coding
  • 37Signals (these guys created RoR) — company behind Basecamp
  • DoAttend — online event registration service
  • Upworthy — social content aggregators


Scalability of your work does not only depend on the framework being used. The deployment tactics and system has also an essential role in scaling an application. RoR is the best framework since it has the prominent scaling potential.

Ruby on Rails is Supported

Rails has a lot of  blogs, books, meetups, and conferences in the programming world.

Ruby on Rails is Secure

security (1)

Using Ruby on Rails will not just give a high quality output but this will also help you get the security you need in doing your web applications. There are security features built into the Ruby on Rails framework and enabled by default. Using RoR also means following the Security Development Lifecycle, which is a complex security assurance process.

RoR could be considered as more advanced technology for creating online products compared to other programming languages or technologies. Ruby on Rails has proven that they’re not just an awesome technology but they also make sure that their users will have an effective work process and will have the ability to produce a high quality output.



Thinking of building your app on Ruby on Rails? Shoot us an email at Here at Bootyard, we’ve been building and designing Ruby on Rails apps since 2011.

How to build an agile culture for your remote developer team from the Philippines

Building an agile culture for your remote development team from the Philippines has some challenges because of the lack of physical presence. However, there are some ways for you to build the developer culture virtually. A few things are discussed below.

Conduct Code Reviews to your developers

Code Review or also called as Peer Code Review will play an important role in building an agile culture to your team.  Code review is a process of checking with fellow programmers and developers each other’s code for mistakes, wrong implementation or ensure to follow some best practices in order to accelerate development.

It is intended to find mistakes overlooked in the initial development phase, improving the overall quality of software. Code Reviews are done in different forms such as pair programming, informal walk throughs, and formal inspections. Since people from the Philippines and other parts of the globe have different timezones, distributing knowledge of the code between offices makes support and maintenance much easier. If the production issue will come out when the team is not online, other office can easily step in to support and resolve the issue. That is was you gain when dealing with a remote team. You’ll gain the expertise to handle cross-team or cross-location code reviews.

Build good relationship with your team

It is important in any program, especially agile program, to have a strong relationship and understanding across the team. Personal connections builds trust, alleviate self-organization, reduces missed expectations, and uplift morale. In your office, take time to get know everyone in the team and if possible, do the same with the team  you work with in the remote offices. Personal connections are essential in building good relationship with the team.

Build a united developer culture

There are four simple ways teams can make working across geographies easier and share a common developer culture:

1.) Overcommunicate decisions across all geographies

Ineffective communication is one of the work problem that may occur in a workplace. Over-communicating with the other team members may bring burden with them especially in a remote team. One way that will become a team united is through communication, by sharing ideas or problems in achieving milestones could be a best example. Making your communication tool better, a clear planning method, and having regular meeting with your team are ways to over communicate with them but will never annoy them.

2.) Minimize the friction in setting up the development environment

Wikipedia defines readme as: a file contains information and documentation about other files and directory of computer software.

And given the lists of the following contents:

  • Configuration instructions
  • Installation instructions
  • Operating instructions
  • A file manifest (list of files included)
  • Copyright and licensing information
  • Contact information for the distributor or programmer
  • Known bugs
  • Troubleshooting
  • Credits and acknowledgments
  • A changelog (usually for programmers)
  • A news section (usually for users)


3.) Clearly define the acceptance criteria

Acceptance criteria is important in building the right product/project. This will be the basis of the success or failure of a project or product. Acceptance criteria are the conditions that a software product must satisfy to be accepted by a user, customer, or in the case of system level functionality, the consuming system, these are also set of statements, each with a clear pass or fail result, that specify both functional and nonfunctional requirements.

4.) Define guidelines for filing bug reports

In order to have a good output of project or product, you need to know and test if it is really working well especially when it is already used by a customer or user. In testing project, there are bugs that may found and you need to have a time to resolve these issues as outlined by musescore , these are the things that you need to know in writing bug

  1. Isolate bug– the first step in writing bug report, wherein you need to know what the problem is.
  2. Check if you are using the latest version– update the version that you are using and check if the bug will still exist or not.
  3. Check if the bug is known- check if the bug is already documented in order to know if this issue has already existed.
  4. File each issue separately– in dealing with multiple issues, better separate them in order to solve and track them easily.
  5. Create a new issue– in this step you will need to answer several questions that are used in filling for the bug report
  6. Title– Title should be clearly and properly describe the problem.
  7. Description-know the right instruction or steps so that others can duplicate it.
  8. File Attachments– if you have other files that can help in resolving the issue then attached it.
  9. Submit– “Save” bug report and submit to the issue tracker
  10. Following up– even if the bug is already fixed by the developer, it is important to assure that it is completely fixed.


It is hard to build this culture even with your team in a co-located office, how much more to a distributed team, communication really becomes significantly harder. The challenge to train the team to understand that and to follow the best practices the team must adapt. It may sounds so easy but we overlook these trivial situations and we forget. Take time to build that agile culture within your team and tweak as much as you can until it fits to your team culture.



We understand Agile. We understand how Agile can help make or break your startup. At Bootyard, we’ve developing Ruby on Rails applications since 2011 using Kanban. If you are currently building your MVP for your startup, we’d love to have dialogue with you on how Agile can help you move forward efficiently. Shoot us an email at