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5 Reasons Recommend Ruby on Rails for startups

Twitter, Shopify, Crunchbase, Groupon, Bloomberg.

Why are these some startup companies choose to use Ruby on Rails in building their products?

Rails is a framework that was built in order to design and develop web apps and essential to have a high level of structure over a very polished programming language: Ruby.

Ruby can be a short and confusing programming language and web app code, but it has given an enjoyment to many developers and coders in doing their different projects. With RoR framework developers and other tech people will have an ability to help the power of Ruby to actively and directly generate well built and high quality web applications using other different programming languages and technologies like CSS and HTML files.

Ruby on Rails is already a mature product. Using this framework in building your web applications give you lots of advantages over using Ruby by itself.

So let us take a look some reasons why startup companies uses RoR and get some idea in building your future web application.

1.) An easy to Learn Language and Framework

Rails are said to be easier to learn than other programming languages because of its simple use of English-like-syntax and and common language. Rails is easier to read which help developers or programmer keep away from a very time-consuming task of writing out comments or help text. Rails is definitely good for beginners since it is easier to learn than other languages as the language is very easy to understand and you can get learnings right and ultimately, you won’t need to spend much time in understanding syntax rules and complex terms.

2.) Faster Development, Faster Iteration Rails development is fast

Ruby on Rails  gives a strong infrastructure that would take time and energy to generate from scratch. So it will fasten the development time since you only spend a little time in configuring files for set-up. Many startup companies are using Rails these days because of using convention over configuration approach, wherein it enables developers to an easy and quick development process while maintaining the base software requirements.

 3.) Rails has a strong focus on Automated Testing

Testing is one of the method and basis in building a strong web application. The Ruby community has a tough culture of developers and programmers writing tests for their code. These tests are the lines of code that are essential in ensuring that the other lines of codes are working in a right way. The concept of code testing could be unclear for those non developers. In tech world, as any software projects grow, it becomes uneasy to keep updated of all the rules and requirements. The code bugs could affect or could damage to your business, this is one reason why automated testing is essential.

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Photo by symu / CC BY

  4.) Rails is a RESTful Architecture

What is a Restful Architecture?

– resources being manipulated using a common set of verbs: HTTP methods are the commonly seen case – the distinguished Create, Retrieve, Update, Delete becomes POST, GET, PUT, and DELETE. 

When the applications use this architecture they are known as RESTful applications. The architecture has proved to be known choice for creating Web Services. Rest is essential because of its simplicity and concept. Rails, as a framework, is naturally RESTful and makes creating a REST API an easy one. A REST API defines a set of functions which developers can perform requests and receive responses via HTTP protocol such as GET and POST. 

5.) Rails is Secure

There are lot of ways to hack a website and the Rails team consistently implements new security features to keep Rails apps secure. Aside from the advantage of saving developer time, setting security at the framework level helps to safeguard that security measures get sufficient attention, which is essential if the developer don’t have much experience with web security concepts. Rails is are not just a secure framework, but it has support from a big global community who are always releasing updates in order to keep it as secure as possible.

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Photo by PICOL / CC BY  




Convinced to build your app on Ruby on Rails? Hire an experienced team that will help you build and scale your app. At Bootyard, we have been building and designing Ruby on Rails applications since 2011. If you have an idea in mind, send us an email at

Tools to Help you Run your Startup Remotely

As the years go by, tech is also upgrading. Whenever and wherever you are, there are tools that are available for you to use in order to stay connected with your friends, family or even with your team or company. Entrepreneurs or business minded people usually ground themselves to their office and limit their travels in order to focus on the success of their company’s operations. Companies and entrepreneurs believe that there are a lot of tools available that they can used in order to managed and tracked their team’s milestones wherever they are in the globe.

Through the availability of these tools, entrepreneurs or remote team will have an easy access with their team’s important stuffs and can easily manage their co team members from across the globe.

Setting up a remote team is a bit hard and challenging but here are some tools that can help you to make it possible:

1.) Basecamp – is a popular project management tool that helps you to manage and organize your projects, stay connected with your team, and be in touch in the collaboration aspect of your team. This tool will also keep your team members to be updated on the status of different projects.

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2.) Dropbox – is a file hosting service, wherein you can store and access your important files, such as docs, photos or videos anywhere and share it safely with your co team members. This tool is essential for remote team not just because it used for sharing files but it can also help in retrieving and updating your important files that are being used with your remote team.

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3.) Join me – it is a web-based collaboration software application for screen-sharing and online meeting. This tool is fit for remote team because it is an easy to use software with a simple interface.

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4.) Trello– In managing a remote team, staying on track with your team members milestones is important. Trello is one great tool for that. Trello is a visual collaboration tool wherein it helps team to be organized on different projects or tasks and will also help you to prioritize stuffs that are essential in your team’s success.

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5.) Toggl–  is a time tracking application, allows you to track time through browsers or computers. This is commonly used by entrepreneurs in order for them to track their daily tasks or projects’ productivity.

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6.) Skype – is another well-known tool. It is an online messaging app that provides online text messages and video chat services. Managing remote team with different time zones is a bit hard, but with the use of this tool, team can easily communicate with the other team members through video chat or conferencing.

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7.) Evernote –  it is an application used for note taking, organizing, and archiving important infos in a company or organization. It is essential for remote teams since you will have a quick access and will become organized to different important documents that are needed for your whole remote team.

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8.) Freemind- Organizing your ideas for your remote team is little bit hard. But with the use of freemind- a mapping application. This will give you the versatility to organize your thoughts and will give you idea on how to use it on larger picture.

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9.) Paypal – it is an online payment system that allows you to pay, send money and accept payments. This tool is important to use especially for those working abroad in order to have a safe and secure money transaction.   

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10.) Zendesk – it is a customer service software, allows you to track all interactions which is important especially when you are working remotely.  

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11.) Time Trade – it web-based appointment scheduling software, which allows your client to be stay on track with your different schedules. Through the help of this tool, you can easily manage and allocate your time with your other co team members and of course with your most important clients.

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12.) Pingdom – is a service that allows user to monitor website’s availability and performance. This tool is essential for a team in order to have a fast and reliable monitoring needed for your  websites or web applications.

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13.) Prey – is a web service tool use for tracking and monitoring laptop, desktop computers and other electronic devices.

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14.) Bluehost  is a leading web solutions services provider which is an essential technical support for your hosting service. This will also help you in fixing some important stuffs in your company.

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15.) Prezi – In managing a remote team, you cannot avoid that you will be dealing or meeting with different clients. Using this tool, Prezi, you will not be worried in creating beautiful presentations that is essential in your team’s success.

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“A tool is only as good as it’s user.” 

We are working hard at Bootyard to help our clients build and scale their software products. We are a Ruby on Rails web development company based in the Philippines. We’ve been using these tools as part of our process of helping client launch and scale their applications. If you’re interested to launch your idea, contact us at

How to build an agile culture for your remote developer team from the Philippines

Building an agile culture for your remote development team from the Philippines has some challenges because of the lack of physical presence. However, there are some ways for you to build the developer culture virtually. A few things are discussed below.

Conduct Code Reviews to your developers

Code Review or also called as Peer Code Review will play an important role in building an agile culture to your team.  Code review is a process of checking with fellow programmers and developers each other’s code for mistakes, wrong implementation or ensure to follow some best practices in order to accelerate development.

It is intended to find mistakes overlooked in the initial development phase, improving the overall quality of software. Code Reviews are done in different forms such as pair programming, informal walk throughs, and formal inspections. Since people from the Philippines and other parts of the globe have different timezones, distributing knowledge of the code between offices makes support and maintenance much easier. If the production issue will come out when the team is not online, other office can easily step in to support and resolve the issue. That is was you gain when dealing with a remote team. You’ll gain the expertise to handle cross-team or cross-location code reviews.

Build good relationship with your team

It is important in any program, especially agile program, to have a strong relationship and understanding across the team. Personal connections builds trust, alleviate self-organization, reduces missed expectations, and uplift morale. In your office, take time to get know everyone in the team and if possible, do the same with the team  you work with in the remote offices. Personal connections are essential in building good relationship with the team.

Build a united developer culture

There are four simple ways teams can make working across geographies easier and share a common developer culture:

1.) Overcommunicate decisions across all geographies

Ineffective communication is one of the work problem that may occur in a workplace. Over-communicating with the other team members may bring burden with them especially in a remote team. One way that will become a team united is through communication, by sharing ideas or problems in achieving milestones could be a best example. Making your communication tool better, a clear planning method, and having regular meeting with your team are ways to over communicate with them but will never annoy them.

2.) Minimize the friction in setting up the development environment

Wikipedia defines readme as: a file contains information and documentation about other files and directory of computer software.

And given the lists of the following contents:

  • Configuration instructions
  • Installation instructions
  • Operating instructions
  • A file manifest (list of files included)
  • Copyright and licensing information
  • Contact information for the distributor or programmer
  • Known bugs
  • Troubleshooting
  • Credits and acknowledgments
  • A changelog (usually for programmers)
  • A news section (usually for users)


3.) Clearly define the acceptance criteria

Acceptance criteria is important in building the right product/project. This will be the basis of the success or failure of a project or product. Acceptance criteria are the conditions that a software product must satisfy to be accepted by a user, customer, or in the case of system level functionality, the consuming system, these are also set of statements, each with a clear pass or fail result, that specify both functional and nonfunctional requirements.

4.) Define guidelines for filing bug reports

In order to have a good output of project or product, you need to know and test if it is really working well especially when it is already used by a customer or user. In testing project, there are bugs that may found and you need to have a time to resolve these issues as outlined by musescore , these are the things that you need to know in writing bug

  1. Isolate bug– the first step in writing bug report, wherein you need to know what the problem is.
  2. Check if you are using the latest version– update the version that you are using and check if the bug will still exist or not.
  3. Check if the bug is known- check if the bug is already documented in order to know if this issue has already existed.
  4. File each issue separately– in dealing with multiple issues, better separate them in order to solve and track them easily.
  5. Create a new issue– in this step you will need to answer several questions that are used in filling for the bug report
  6. Title– Title should be clearly and properly describe the problem.
  7. Description-know the right instruction or steps so that others can duplicate it.
  8. File Attachments– if you have other files that can help in resolving the issue then attached it.
  9. Submit– “Save” bug report and submit to the issue tracker
  10. Following up– even if the bug is already fixed by the developer, it is important to assure that it is completely fixed.


It is hard to build this culture even with your team in a co-located office, how much more to a distributed team, communication really becomes significantly harder. The challenge to train the team to understand that and to follow the best practices the team must adapt. It may sounds so easy but we overlook these trivial situations and we forget. Take time to build that agile culture within your team and tweak as much as you can until it fits to your team culture.



We understand Agile. We understand how Agile can help make or break your startup. At Bootyard, we’ve developing Ruby on Rails applications since 2011 using Kanban. If you are currently building your MVP for your startup, we’d love to have dialogue with you on how Agile can help you move forward efficiently. Shoot us an email at